• Best: must be given in terms of Quality, Price, Technology as well as industry practices and standards of service.
  • Integrity: must be maintained in our dealings and interactions with all our associates and customers.
  • Satisfaction: must be ensured for all who deal with us, through processes that are designed and driven to deliver it.
  • Honesty: must be maintained with all our stakeholders – vendors/associates/members / partners / in-house team members.
  • Trust: must be earned through adhering to commitments, ethical dealings and excellent service deliveries.